JT

Joe Toledano

I like to work on things that make life easier. My past experiences have been in frontend engineering, operations, product, and sales. Also, I'm a big fan of biking, cooking, reading, skiing, and (unfortunately bad) NY sports teams.

About me

I'm currently working on a new project called Wishcaster to help people find in-demand product ideas

Before that, I spent over 2 years as a founder of a startup OpenPool building out both a DeFi protocol and an onchain fund admin API

Initially, I started off my career in eCommerce for over 3 years, where I managed and grew the PnL for $100M+ categories. There, I also helped lead the analytics efforts for my team, where I built out dashboards and gave trainings.

Education + Work History

Education

Emory University, BBA

2017

Work History

Solo Founder - WishCaster.xyz

2024 - Present

  • Built a full-stack client to surface and organize in-demand product features and requests.
  • Integrated AI models using GPT-4 for automated post generation and sentiment analysis.
  • Managed Postgres DB and third-party integrations with Linear, Notion, and Github.
  • Developed external services for data normalization and performance optimization.

Co-Founder - OpenPool.co

2021 - 2024

  • Led the hiring process, FE-related roadmap, and sprint planning.
  • Built scalable web apps with Next.js, serving thousands of visitors.
  • Set up backend services for contract data normalization.
  • Conducted daily standups and led sales outreach efforts.
  • Managed dashboards for tracking app usage and marketing analytics.

Software Developer - Aui.io

2021

  • Enhanced internal and external dashboards using React and Redux.
  • Migrated legacy codebase to functional components for improved developer experience.

Category Specialist II - Walmart eCommerce

2017 - 2020

  • Managed a $100M+ annual P/L with consistent top and bottom-line growth.
  • Collaborated with product teams to enhance internal tools based on user feedback.
  • Led traffic and conversion analytics training, contributing to a 30% YoY increase in conversion rates.

Here are some great books I'd recommend to anyone

  • Lonesome Dove

    by Larry McMurty

  • Surely you're joking Mr. Feynman

    by Richard Feynman

  • Dominion

    by Tom Holland

  • The Brothers Karamazov

    by Fyodor Dostoevsky

  • Slaughterhouse Five

    by Kurt Vonnegut

  • The Peloponnesian War

    by Donald Kagan

  • Dune

    by Frank Herbert

  • Titan

    by Ron Chernow

  • Visual Intelligence

    by Amy Herman

  • Thinking in Bets

    by Annie Duke

  • Americana

    by Bhu Srinivasan

  • Natural History

    by Pliny the Elder

  • Poor Charlies Almanack

    by Charlie Munger